Hello! I'm an Assistant Professor of Marketing at the Sam M. Walton College of Business at the University of Arkansas.

My research explores the psychology behind consumer behavior, particularly how seemingly small aspects of everyday experiences can shape our decisions and perceptions of others. I'm especially interested in how payment methods influence spending, how people express their social identities through consumption, and how everyday social interactions shape interpersonal impressions. I use laboratory and field experiments to investigate these questions. My work has been published in the Journal of the Association for Consumer Research and other peer-reviewed journals, and I've presented my research at conferences including ACR, SCP, and AMA.

I currently teach Marketing Research at University of Arkansas. I enjoy helping students connect what they learn in the classroom to real-world marketing questions and decisions.