Zhou, Xin, Michelle E. Daniels, and Adriana Samper, "Right Back at You: How Reciprocal Compliments Affect Interpersonal Impressions,“ forthcoming at the Journal of the Association for Consumer Research.
Paharia, Neeru, Monika Lisjak, and Xin Zhou. “The Intersection of Politics and Consumerism: The Rise of Consumer Activism and Corporate Political Engagement,” accepted in the Handbook of Marketing and Public Policy, ed. Martin Mende, Kelly Martin, and Maura Scott, Edward Elgar Publishing.
Roberto, Anthony J., L. D. Mattson, Paige A. Von Feldt, and Xin Zhou (2023), “The Only Thing We Have to Fear Is Fear Itself: Predicting College Students’ Voting Behavior Using the Extended Parallel Process Model,” Social Sciences, 12(11), 628.
Zhou, Xin and Anthony J. Roberto (2022), “An Application of the Risk Information Seeking and Processing Model in Understanding College Students’ COVID-19 Vaccination Information Seeking and Behavior,” Science Communication, 44(4), 446-474.
Roberto, Anthony, J., and Xin Zhou (2022), “Predicting College Students’ COVID‐19 Vaccination Behavior: An Application of the Extended Parallel Process Model,” Journal of Behavioral Medicine, 1-12.
Zhou, Xin, Anthony J. Roberto, and Anya H. Lu (2021), “Understanding Health Risk Information Seeking and Avoidance During the COVID-19 Pandemic,” Health Communication, 38(3), 532-542.
Roberto, Anthony, J., Xin Zhou, and Anya H. Lu (2021), “The Effects of Perceived Threat and Efficacy on College Students’ Social Distancing Behavior During the COVID-19 Pandemic. Journal of Health Communication, 26(4), 1-8.
Zhou, Xin, Monika Lisjak, and Neeru Paharia, "Partisan Political Merchandise: When Identity Display Triggers an Ingroup Penalty Effect," invited for 2nd round review at the Journal of Consumer Research. (Dissertation essay 2)
Zhou, Xin, Freeman Wu, Adriana Samper, and Andrea C. Morales, "Are People More Likely to Spend Cash in a Cashless Society?“ Manuscript in final preparation to be submitted to Journal of Marketing Research. (Dissertation essay 1)
Zhou, Xin, Adriana Samper, and Andrea C. Morales, "The Touch-Payment Paradox: Consumer Discomfort with Touchscreens During Online Checkout," two studies completed.
Jiayun Shen, Xin Zhou, Adriana Samper, and Andrea C. Morales, "The Labor Cost of Consumption: Reducing Hedonic Spending by Valuing Work," two studies completed.